BigAmbition is designed for 14-19 year olds and demonstrates the wide range of IT career options, and how to get into them. The campaign is fronted by a website, www.bigambition.co.uk, featuring interactive tools including a ‘dream job finder’ and a ‘Did you know?’ quiz. Video profiles of IT professionals are featured to illustrate the diversity of the sector and show how rewarding a career in IT can be.

The site also segments the multitude of degree courses on offer into four 'families' which will help students better understand the options and focus on the choices most likely to suit them.
Karen Price, CEO of e-skills UK , said: ‘The next generation of IT professionals has a huge role to play in terms of UK competitiveness. Young people really enjoy using technology in their every day lives and BigAmbition is full of information about how they can build on that interest with a variety of exciting, well paid careers in the IT sector. BigAmbition will help us achieve our goal of turning the UK into a world-leading IT nation.’

Students can register at www.bigambition.co.uk

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